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Part II: Print Media Unveiled--How the elite classify society

books in print

Vatican City by night. The Vatican houses the Vatican Library which has an extensive collection of manuscripts gathered by Roman rulers throughout the centuries —Photo by Joseph Earnest


by Joseph Earnest February 17, 2013


Newscast Media HOUSTON, TexasWhen the Romans ruled the world, they collected manuscripts and artifacts from all the territories they occupied.  Most of these rare documents are housed within the Vatican Library which is inside the Vatican Palace. While some cultures passed down their knowledge through oral traditions, like the Hebrews who used the Mishnah (oral version of the Torah) to instruct people about God's law, others used stone tablets upon which they printed or carved their teachings.


An example is the Enuma Elish (Akkadian meaning "When on High") which is the most complete Mesopotamian account of the beginning of mankind, and has many biblical similarities.  One thing in common these civilizations had is that they never abandoned the art of printing and even appointed skilled writers called scribes, to preserve their knowledge in print form. In Classical Antiquity, the early philosophers were the journalists of their day. Julius Caeser commissioned men to write down every word Cicero spoke, because Caeser thought Cicero had such an excellent mind.


Today as the digital age dominates all areas of life, people seem to be less interested in acquiring or studying the knowledge that has been collected in libraries, museums or bookstores.


However, there is something that separates the elite from everyone else.  This group seems to hunger for and value developing the intellect.  It is a group of people who never waste time on the mundane time-consuming activities that many invest money and effort into.  The elite have now classified society into three groups.  On top of the food chain is the High Culture, while at the bottom is Low Culture.  Look at the highly arbitrary arrangement and see if you disagree.  The data is from around 2008-2009. You may fill in your own examples:


book printing
This skyscraper culture chart shows that people at the very top of the food chain who are highly cultured, invest more in developing their intellect while those at the very bottom of the food chain (Low Culture) gravitate toward the mundane. (Source: Mass Media and the Cultural Landscape).



This chart is about three years to four years old, and I would rearrange some of the names listed. Social media has also played a major role in the way it affects our lives.  Find out whether social media is having an effect on print media in Part III>>


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Related stories:

PART I: Print Media Unveiled-Is It Here To Stay?

PART III: Print Media Unveiled-Is It Here To Stay? 







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