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Part I: Print Media Unveiled--Is It Here To Stay?

books in print

The Archives of the Unites States, located in Washington D.C. contains impressive volumes of printed documents in original format. It holds original copies of the Declaration of Independence, the Bill of Rights and a copy of the Magna Carta —Photo by Joseph Earnest


by Joseph Earnest February 17, 2013


Newscast Media HOUSTON, TexasIn February, Newscast Media expanded its digital footprint by including eBooks as part of our archives.  This expansion was necessary in order to accommodate the newer devices on the market, and soon-to-be released ones.  

A friend recently lamented to me that the transition into eBooks is a signal that print media is doomed, and will eventually become extinct. I, on the other hand, strongly disagreed with that premise.  I used charts and other data to show this friend that print is not going anywhere, and I also wish to demonstrate to my readers why print is here to stay, in this three-part series.

In Classical Antiquity, we learn that the written word represents "Grammar" which is part of the seven liberal arts (artes liberales). The liberal arts have nothing to do with politics or Liberalism.  The purpose of the liberal arts is to train the free man.  The liberal arts are divided into two distinct groups: The first group is referred to as language studies. These are: Grammar (the science of language), Oratory (the science of rhetoric) and Dialectic (the science of logic).

The next group includes: Arithmetic, Music, Geometry and Astronomy.  These disciplines are referred to a mathematical studies. Grammar is the backbone of all language and is considered to be among the greatest of the liberal arts.  It was the great Latin poet Horace (Quintus Horatius Flaccus 65 B.C.-8 B.C.) who said, "I have built a monument (words), that is more permanent than bronze."

Horace was a Roman lyric poet and satirist famous for his odes and verse epistles that pertain to love, pleasures of friendship, the simple life, and the art of poetry. He is the one credited with making the phrase carpe diem (seize the day) popular, and used the printed word to revolutionize literature in his day.

Print has always been the cornerstone of civilizations that have left a great impact on society.  Even in today's information age, the companies that have chosen to abandon print are minting less revenue than the newer companies that are sticking to print media as one of their platforms.  I would like to present charts to the reader, to illustrate my point:  The data below is from around 2008-2009


As shown above, Microsoft is a fairly new company in the area of print, and its decision to pursue the print media in form of "books" has kept it head and shoulders above any other media conglomerate with an annual revenue of more than $51 billion.



books in print

Walt Disney also invests heavily in its print division and is doing very well in the marketplace. Interestingly enough, Mr. Walt Disney was fired by his boss from a newspaper because the boss claimed Disney wasn't "creative" enough. Disney started his own company, and the rest, as they say, is history.



books in print

The third company I would like to to use as an illustration, is News Corp., the parent company of FOX. Not only does the company have a book division (HaperCollins) they also have magazines and newspapers as part of the print platform.




Below are companies that focus less on print. Compare the revenue with the companies above heavily invested in print:



Sony is a world-class multimedia company with the above holdings. If you notice, print is missing, and even though Sony generated over $18 billion in the same period, most of it came from its entertainment divisions.



Viacom specializes mostly in broadcasting and entertainment, unlike Sony that also has an electronics division.  (All data from Culture & Media 6th Edition).

As demonstrated above, print plays a very important role in shaping society and can determine how successful an individual or company will be.  I personally do a lot of research, and when I hand in my report, it is in print (hard cover) format.

Upon completion of the research, you put their name on the printed project and hand it to them. You walk away with a check, they walk away with the Intellectual Property rights. That's the way the game is played.

A researcher has to be willing to stay in the shadows and let those who funded the project take credit for its exposure. Ghostwriters understand this reality.

The ruling elite classify people in society into three different categories based on behavioral patterns.  Find out in what category you are placed, in Part II>>

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Related stories:

PART II: Print Media Unveiled-Is It Here To Stay?

PART III: Print Media Unveiled-Is It Here To Stay?






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