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PR exec fired for tweet: Going to Africa, hope I don't get AIDS
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by Joseph Earnest December 23, 2013
Newscast Media CAPE TOWN—A female public relations executive tried to spread a false narrative by sending out a tweet that has caused her to lose her job. With less than 300 followers, Justin Sacco who was a PR executive with Match.com and Dictionary.com, sent out a tweet that some even considered to be racist, inaccurate and insensitive. The tweet also implied that only Blacks get infected with AIDS and Whites do not.
Before leaving for a flight from London to South Africa, Sacco tweeted:
"Going to Africa. Hope I don’t get Aids. Just kidding. I'm white!"
After the terrible backlash the "public relations professional" deleted her Twitter, Facebook and Instagram accounts.
Unfortunately even after the life and death of Nelson Mandela, there is a minority segment of the population in South Africa that is still racist to its core, and can't help not acting on what was inherited and passed down from one generation to another. Tendencies like these come naturally to them, and do eventually find a way of manifesting themselves in a public forum.
While Sacco was airborne on her way to the so-called AIDS-infested Africa, she was unaware that she had started a storm terrestrially. Not even her PR skills were able to help her salvage her career and image, as the communications director for InterActive Corp (IAC) a company that owns several popular Web sites. By the time she landed at the airport in Cape Town her employer had fired her and added: "There is no excuse for the hateful statements that have been made and we condemn them unequivocally..."
Even Celebrity Apprentice star Donald Trump scolded her in the tweet below:
"Justine what the hell are you doing, are you crazy? Not nice or fair! I will support @AidforAfrica. Justine is FIRED!"
Sacco will eventually recover from the ordeal, but as a public relations professional, next time she lands a job in Corporate America, she should reserve any inflammatory remarks she harbors to herself, that she wouldn't wish to be aired in the general public. Add Comments>>
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